Prose products come labeled with your name and other cute characteristics on the bottle-but calling me a "fitness lover" is a bit of a stretch. Will the Prose custom shampoo, conditioner, and mask treat our specific scalp concerns? What about split ends, color preservation, and frizz control? It seemed that Prose could really tackle all our hair problems and, in fact, give us "everything need and nothing more." On its website, Prose states that its ingredients "come together to create the most natural formula for you, with everything you need and nothing more." It’s an uplifting, albeit vague, promise. ![]() These custom formulas don’t come cheap-one 8.5-ounce bottle of shampoo and conditioner each cost $29 or $34, depending on if you subscribe or buy once, and the mask can cost $41 or $48. (Since this review was originally published, the brand has introduced a pre-shampoo mask, hair oil, curl cream, leave-in conditioner, and more hair care products.)Īll Prose products are free from parabens, sulfates, phthalates, dyes, and other controversial or artificial ingredients. The result? A shampoo, conditioner, and hair mask, each made from a combination of customized ingredients, with instructions on how and when to use each product. While hair care brands like Function of Beauty and Ouai offer similar hair care customization services, Prose claims to set itself apart from the competition by offering one of the most thorough consultation processes on the market. This falls in line with a wave of customization that has recently taken over the beauty industry-we’ve seen everything from shampoo to foundation and skincare. Prose aims to cut through the industry noise and purchasing misfires by using a survey to design a hair regimen made especially for you. From $25.50 at Prose What does Prose claim to do? ![]() ![]() Prose offers customized shampoo, condition, styling gel, and more.
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